Rise Above Cancer

WWE today announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena–branded, pink and black ring gear, which will be debuted at tonight’s Night of Champions pay-per-view event in Boston. Cena will wear the Special Edition gear through October in honor of breast cancer awareness month. Fans can purchase the merchandise, including co-branded hats, T-shirts, headbands and wristbands, at live events and online at WWEShop.com, and WWE will donate 100 percent of its profits (at least 30 percent of the retail purchase price) to Susan G. Komen for the Cure.

Susan G. Komen for the Cure is the world’s largest nonprofit funder of breast cancer research and community outreach programs. To support Susan G. Komen’s mission, WWE will utilize all of its assets, including TV broadcasts, live events, and digital and social media to generate awareness and encourage fans to get involved by signing up for “Race for the Cure” events in their local communities.